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"the comfiest wireless bra in town"
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Your go-to bra. Your everyday bra. Your favourite bra. Your comfiest bra. Your all day bra.

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We support you.

Other bra brands keep telling you to be sexy.
We're here to remind you to just be you.

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The bottom band is magic. It's super comfy and supportive.

Alia, The Bliss

Our secret? The band.

Our bras have a signature bottom band that feels like the band of a sports bra. That's how you get the support without wires.

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All you need to know about bras.

How do you measure your bra size at home? When should you replace your old bras? Learn all that and more at Bra School.

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FOR THE DREAMER. FOR THE DOER. FOR THE CHANGEMAKER. FOR THE EARLY BIRD. FOR THE NIGHT OWL. FOR THE INTROVERT. FOR THE EXTROVERT. FOR THE DREAMER. FOR THE DOER. FOR THE CHANGEMAKER. FOR THE EARLY BIRD. FOR THE NIGHT OWL. FOR THE INTROVERT. FOR THE EXTROVERT.

goodbye underwire, hello comfort.