Your go-to bra. Your everyday bra. Your favourite bra. Your comfiest bra. Your all day bra.
Shop The Bliss
We support you.
Other bra brands keep telling you to be sexy.
We're here to remind you to just be you.
Comfy bras.
The bottom band is magic. It's super comfy and supportive.
Alia, The Bliss
The perfect bra! It's so comfy that sometimes you forget that you’re wearing one.
Farhana, The Romance
Superbly comfy! I wear this bra almost everyday. I love it!
Serene, The Chill
Our secret? The band.
Our bras have a signature bottom band that feels like the band of a sports bra. That's how you get the support without wires.
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All you need to know about bras.
How do you measure your bra size at home? When should you replace your old bras? Learn all that and more at Bra School.
LEARN MOREgoodbye underwire, hello comfort.
